Buffer Application Review, Facebook Poster, Twitter Poster, Google Plus Poster

 What is Buffer?Buffer_App

Buffer is a social media sharing tool that enables you to share your content with your community.

You can use Buffer to share things like links to great content you find online or blog posts you write.

You can link Buffer to your Twitter, Facebook, Google plus and Linkedin accounts.  To make sharing quick and easy Buffer has a bookmarklet widget for use in your desktop browser or mobile apps. You can then add content to Buffer from any device you’re reading from.

Another reason to like buffer is for the valuable insights and analytics about the content you share.

For example:  In your buffer account under analytics you can see how many people have retweeted, favorite, mentioned and clicked, your tweet. And this sort of analytics is available for content you share for Google plus, Facebook, LinkedIn as well.

How does it work?

When you find content that you think your followers would like, simply load it up into Buffer via the bookmarklet (there is also a Google chrome extension) and buffer will either send it out immediately or you can schedule it for later. Buffers scheduling feature has default times or you can alter the times via the settings for times that better suit you.

Buffer can save you time by allowing you to create one post, but share it to all or just some of your social media accounts with the click of a button.

Watch this video to see Buffer in action

Pricing and license

Buffer is a free to use application. However, there is an “Awesome” upgrade for $8.50 per month or $102.00 per year that will allow you to perform more functions.

Buffer has been a fantastic way for me to share announcements, giveaways, favorite reads, tips, photos, and thoughts in a way that doesn’t cause social media to take over my life.

 

As a Business Owner, Which Social Media Platform Should You Use?

social media word cloud

As The Small Business Authority, we decided to lend a helping hand with this decision as well, outlining the strengths of both to see which is a better fit for your preferred social media platform.

Facebook Advantages

More Personal – If you are into relationship building, Facebook remains the unequivocal leader in social media. While new algorithms preclude your audience from likely seeing all your posts on their feed, you are able to receive and communicate significantly more information, content, and (and arguably personality) with Facebook than Twitter.

Versatility – Facebook’s platform allows for personal profiles, professional profiles, business pages, and fan pages so there is a bit more latitude. While Twitter allows for the same concept, ultimately there is no difference in appearance or functionality. So, if multiple options is important, consider Facebook’s power of choice.

Facebook Ads – Facebook allows businesses to purchase targeted ads to extremely specific demographics. Graph search is Facebook’s newest toy that is incredible for targeting like-minded people (yes, potential clients). The possibilities are admittedly intriguing.

Benefits of Twitter

Continue reading here http://www.forbes.com/sites/thesba/2013/04/17/as-a-business-owner-which-social-media-platform-should-you-use/

10 Tips For Using Tumblr To Market Your Small Business

Image representing Tumblr as depicted in Crunc...

Image via CrunchBase

Tumblr is a microblogging platform, but it’s not like Twitter. You can write long posts, short posts, or just post pictures, audio or video, and if someone else likes what you’ve posted, they will “reblog” the post to their own blog. Their followers will see the post and if they like it, they’ll also reblog it, and so on.

When a Tumblr user follows you, all of your posts appear on their Dashboard. They scroll through, look at all their followers’ posts and reblog what they really like.

There are no comments by default on Tumblr posts (though some Tumblr themes offer Disqus integration). If users want to say something about a post, they can reblog it and add their own text to the end of the post. The bottom of a Tumblr post will frequently have a discussion unfolding:

So as you can see, Tumblr has built-in engagement and built-in viral potential. It’s very, very easy for something to go viral as it’s just two clicks for a reader to share your post with their followers

When it comes to marketing, if you’ve done any marketing on Pinterest, you have a leg up. The same sorts of things that work well on Pinterest work well on Tumblr. Let’s get into it:

  1. Be visual. Animated GIFs, and funny or interesting pictures are a great way to get out there. If you have a visually interesting product, a well-designed, beautiful product, or a way to integrate your product into something that makes it topical or humourous (preferably both), that’s the way to go. Tumblr loves cats, Benedict Cumberbatch, Game of Thrones, Harry Potter, etc. To recap: Be beautiful, animated, or funny, or all three.

Continue reading the 9 other tips for using Tumblr to market your business here http://www.smallbiztechnology.com/archive/2013/05/its-tumblr-time-10-tips-for-using-tumblr-to-market-your-small-business.html/