Buffer Application Review, Facebook Poster, Twitter Poster, Google Plus Poster

 What is Buffer?Buffer_App

Buffer is a social media sharing tool that enables you to share your content with your community.

You can use Buffer to share things like links to great content you find online or blog posts you write.

You can link Buffer to your Twitter, Facebook, Google plus and Linkedin accounts.  To make sharing quick and easy Buffer has a bookmarklet widget for use in your desktop browser or mobile apps. You can then add content to Buffer from any device you’re reading from.

Another reason to like buffer is for the valuable insights and analytics about the content you share.

For example:  In your buffer account under analytics you can see how many people have retweeted, favorite, mentioned and clicked, your tweet. And this sort of analytics is available for content you share for Google plus, Facebook, LinkedIn as well.

How does it work?

When you find content that you think your followers would like, simply load it up into Buffer via the bookmarklet (there is also a Google chrome extension) and buffer will either send it out immediately or you can schedule it for later. Buffers scheduling feature has default times or you can alter the times via the settings for times that better suit you.

Buffer can save you time by allowing you to create one post, but share it to all or just some of your social media accounts with the click of a button.

Watch this video to see Buffer in action

Pricing and license

Buffer is a free to use application. However, there is an “Awesome” upgrade for $8.50 per month or $102.00 per year that will allow you to perform more functions.

Buffer has been a fantastic way for me to share announcements, giveaways, favorite reads, tips, photos, and thoughts in a way that doesn’t cause social media to take over my life.

 

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As a Business Owner, Which Social Media Platform Should You Use?

social media word cloud

As The Small Business Authority, we decided to lend a helping hand with this decision as well, outlining the strengths of both to see which is a better fit for your preferred social media platform.

Facebook Advantages

More Personal – If you are into relationship building, Facebook remains the unequivocal leader in social media. While new algorithms preclude your audience from likely seeing all your posts on their feed, you are able to receive and communicate significantly more information, content, and (and arguably personality) with Facebook than Twitter.

Versatility – Facebook’s platform allows for personal profiles, professional profiles, business pages, and fan pages so there is a bit more latitude. While Twitter allows for the same concept, ultimately there is no difference in appearance or functionality. So, if multiple options is important, consider Facebook’s power of choice.

Facebook Ads – Facebook allows businesses to purchase targeted ads to extremely specific demographics. Graph search is Facebook’s newest toy that is incredible for targeting like-minded people (yes, potential clients). The possibilities are admittedly intriguing.

Benefits of Twitter

Continue reading here http://www.forbes.com/sites/thesba/2013/04/17/as-a-business-owner-which-social-media-platform-should-you-use/

25 Tactics to Promote Your Blog via Facebook and Twitter

blog

Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities.

The logic behind Facebook and Twitter blog promotion is to take advantage of their broad, global reach.

Here are twenty-five actionable tactics to help you use Facebook and Twitter to promote your blog.

Get your blog in order for Facebook and Twitter sharing

Before disseminating your blog content on Facebook and Twitter, ensure that your blog is positioned appropriately and craft each post considering your audience to facilitate sharing.

  1. Know your target audience and their hot buttons. While you may think your blog is about what you want to convey, the reality is that to attract a consistent readership, you must write for your audience. This means creating a marketing persona to understand their needs and priorities and a social media persona to understand where they congregate and interact on social media.
  2. Write regular features responding to your audience’s needs and interests.  To keep readers returning, create content that they seek and schedule it to appear on a consistent basis.
  3. Include a featured image as a reader magnet.  Photographs, visuals and infographics pull readers in, especially if they contain images of people.

Continue reading the other 22 actionable tactics here at  Heidi Cohen’s blog  http://heidicohen.com/25-tactics-to-promote-your-blog-via-facebook-and-twitter/

Modern Day Event Marketing – 6 Tips To Get People!

event marketingNeed to get the word out about an event?  Use modern day event marketing techniques to increase the number of attendees at your next event.  Read the blog post below for ideas to get the word out about all types of events.

1. Use Multiple Online Marketing Channels

Be sure to use more than one marketing platform to get the word out about your event.  Use  your blog, e-newsletters, press releases, social media sites, your website and more for consistent branding of your event.  By using  multiple platforms, you can reach more people and hit many potential attendees more than once.

2. Exclusive Secret

Market an exclusive secret that will be revealed at the event.  By promising attendees something they won’t get anywhere else, you can get their interest.  For example, provide the top 5 tips or trends that they will only get if they are in-person at the event.

3. Giveaway for Attendees

Who doesn’t like winning a prize?   Offer a giveaway to all people that attend and choose a winner during the event.  A giveaway adds hype and excitement to your event and may give someone interested an extra push to attend.

Read the full article here at  http://blog.mannixmarketing.com/modern-day-event-marketing/