You already know that conversations about business are happening online, all over the place. People can write reviews, comments, complaints, blog posts, articles, post videos, etc. on hundreds of websites all across the internet. But what do you do if you find that your small business is the topic of discussion?
One solid way to help manage what people can read about your company is to join in the discussion.
If you do a search in Google for your company name, and other websites show up in the top 10 search results, you have a challenge and an opportunity. If those results link to positive information about your company, that’s great. But if they link to negative reviews, complaint sites and other reputation killers, there are things you can do to change that.
- Create a page on your site specifically for people to send you a complaint. Call it “(Business Name) Complaints” and put a super simple form on the page that doesn’t require the user to enter a bunch of information. Let them come directly to you to do their complaining and be sure to immediately respond, acknowledging that you received their complaint. Then look into what they’re saying and honestly address it. Quickly.
- Create a page on your site specifically for people to write reviews of your company. Call it “(Business Name) Customer Reviews” and post them without editing. If there is something negative in the review, publicly address it and encourage the visitor to submit a complaint so you can privately remedy it.
To read 3 more opportunities that your blog can help you maintain your business reputation visit the original article here http://blog.supermedia.com/using-your-blog-for-reputation-management/
- Protecting Your “Online Reputation” (pharmexec.com)
- What is Reputation Management? Get All the Answers and Ways to Protect Your Business. (jennifercelayablog.wordpress.com)