25 Tactics to Promote Your Blog via Facebook and Twitter

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Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities.

The logic behind Facebook and Twitter blog promotion is to take advantage of their broad, global reach.

Here are twenty-five actionable tactics to help you use Facebook and Twitter to promote your blog.

Get your blog in order for Facebook and Twitter sharing

Before disseminating your blog content on Facebook and Twitter, ensure that your blog is positioned appropriately and craft each post considering your audience to facilitate sharing.

  1. Know your target audience and their hot buttons. While you may think your blog is about what you want to convey, the reality is that to attract a consistent readership, you must write for your audience. This means creating a marketing persona to understand their needs and priorities and a social media persona to understand where they congregate and interact on social media.
  2. Write regular features responding to your audience’s needs and interests.  To keep readers returning, create content that they seek and schedule it to appear on a consistent basis.
  3. Include a featured image as a reader magnet.  Photographs, visuals and infographics pull readers in, especially if they contain images of people.

Continue reading the other 22 actionable tactics here at  Heidi Cohen’s blog  http://heidicohen.com/25-tactics-to-promote-your-blog-via-facebook-and-twitter/

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