Buffer Application Review, Facebook Poster, Twitter Poster, Google Plus Poster

 What is Buffer?Buffer_App

Buffer is a social media sharing tool that enables you to share your content with your community.

You can use Buffer to share things like links to great content you find online or blog posts you write.

You can link Buffer to your Twitter, Facebook, Google plus and Linkedin accounts.  To make sharing quick and easy Buffer has a bookmarklet widget for use in your desktop browser or mobile apps. You can then add content to Buffer from any device you’re reading from.

Another reason to like buffer is for the valuable insights and analytics about the content you share.

For example:  In your buffer account under analytics you can see how many people have retweeted, favorite, mentioned and clicked, your tweet. And this sort of analytics is available for content you share for Google plus, Facebook, LinkedIn as well.

How does it work?

When you find content that you think your followers would like, simply load it up into Buffer via the bookmarklet (there is also a Google chrome extension) and buffer will either send it out immediately or you can schedule it for later. Buffers scheduling feature has default times or you can alter the times via the settings for times that better suit you.

Buffer can save you time by allowing you to create one post, but share it to all or just some of your social media accounts with the click of a button.

Watch this video to see Buffer in action

Pricing and license

Buffer is a free to use application. However, there is an “Awesome” upgrade for $8.50 per month or $102.00 per year that will allow you to perform more functions.

Buffer has been a fantastic way for me to share announcements, giveaways, favorite reads, tips, photos, and thoughts in a way that doesn’t cause social media to take over my life.

 

As a Business Owner, Which Social Media Platform Should You Use?

social media word cloud

As The Small Business Authority, we decided to lend a helping hand with this decision as well, outlining the strengths of both to see which is a better fit for your preferred social media platform.

Facebook Advantages

More Personal – If you are into relationship building, Facebook remains the unequivocal leader in social media. While new algorithms preclude your audience from likely seeing all your posts on their feed, you are able to receive and communicate significantly more information, content, and (and arguably personality) with Facebook than Twitter.

Versatility – Facebook’s platform allows for personal profiles, professional profiles, business pages, and fan pages so there is a bit more latitude. While Twitter allows for the same concept, ultimately there is no difference in appearance or functionality. So, if multiple options is important, consider Facebook’s power of choice.

Facebook Ads – Facebook allows businesses to purchase targeted ads to extremely specific demographics. Graph search is Facebook’s newest toy that is incredible for targeting like-minded people (yes, potential clients). The possibilities are admittedly intriguing.

Benefits of Twitter

Continue reading here http://www.forbes.com/sites/thesba/2013/04/17/as-a-business-owner-which-social-media-platform-should-you-use/

Facebook Pages Are a Bad Investment for Small Businesses

Image representing Facebook as depicted in Cru...

Image via CrunchBase

In my last four posts I’ve shared some of the lessons that I’ve learned from helping set up lullubee.com, a new business that makes and markets kits for making crafts. After we launched the site and figured out how to take orders and ship products, the next task we faced was to get more visitors to the site, and ultimately more sales. In the next few posts I’ll cover several of the techniques we implemented, but in this post I’ll focus on Facebook marketing.

The first thing we did was to set up our Facebook Page, as recommended in Facebook’s “Four Steps to Business success on Facebook“.

Once you set up your page, you need to get users to visit it and, hopefully, to “like” it. The reason you want people to like your page is that your posts will then appear on that users news feed. Over time this will allow you, according to Facebook, to start “building loyalty and creating opportunities to generate sales.” The first method to get likes is to promote it on your own website using Facebook social plugins. As this costs nothing, you may as well do it, but the percentage of visitors that click on these is typically very small. The second is to purchase Facebook Ads that persuade people to visit your page and to like it. The irony of spending money to promote our Facebook page instead of our site was not lost on us.

After some experimentation I was able to create several ads that successfully generated likes on our page at costs that averaged from $0.27 to $0.57 per like. We spent some money and built up several thousand likes, all the while optimizing the campaign to better target likely customers. We justified the expense as it seemed to be analogous to building up a database of email addresses of people that wanted to learn about our site and our products. However, we shortly discovered our error.

The next part of this article goes on to show a few facts about the number of posts that your user sees in their feed …. If you assume that most of your users see your posts in their feed then you will be surprised by the facts. Continue reading the article at http://www.forbes.com/sites/elandekel/2013/01/22/facebook-pages-are-a-bad-investment-for-small-businesses/

25 Tactics to Promote Your Blog via Facebook and Twitter

blog

Without getting the word out about your blog, your content will never maximize its reach. To this end, leverage Facebook and Twitter to support your promotional blog activities.

The logic behind Facebook and Twitter blog promotion is to take advantage of their broad, global reach.

Here are twenty-five actionable tactics to help you use Facebook and Twitter to promote your blog.

Get your blog in order for Facebook and Twitter sharing

Before disseminating your blog content on Facebook and Twitter, ensure that your blog is positioned appropriately and craft each post considering your audience to facilitate sharing.

  1. Know your target audience and their hot buttons. While you may think your blog is about what you want to convey, the reality is that to attract a consistent readership, you must write for your audience. This means creating a marketing persona to understand their needs and priorities and a social media persona to understand where they congregate and interact on social media.
  2. Write regular features responding to your audience’s needs and interests.  To keep readers returning, create content that they seek and schedule it to appear on a consistent basis.
  3. Include a featured image as a reader magnet.  Photographs, visuals and infographics pull readers in, especially if they contain images of people.

Continue reading the other 22 actionable tactics here at  Heidi Cohen’s blog  http://heidicohen.com/25-tactics-to-promote-your-blog-via-facebook-and-twitter/