Ride the Hashtag, Don’t Create it.

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I was waiting for somebody at a wine bar the other day for a meeting when I heard two guys sitting and having a business discussion. For the…

RickWyers‘s insight:

Riding the wave of hashtags instead of creating them is a defining part of my thesis on social media. You’ll get much more success if you pay attention to what is trending on Twitter , try reverse engineer the nature of the hashtag, and then try to bring value to the conversation – joke, a piece of information – rather than what most people think about which is “How can I create a hashtag and start my own trend?”

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