Some Perspective on Pricing for Small Business Owners

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What you charge for your products or services forms one of the most important aspects of your business. Pricing is the single most direct link to your profitability. Overcharge and you are costing yourself business, but undersell, and you loan yourself a set of headaches based around too much work and not enough profit. Potentially, you could put yourself out of business at either of these extremes.

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