How Social Media Influences Purchase Behaviour

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While I certainly don’t have a silver bullet response to help everyone understand the actual quantitative value of social media marketing, there are some incredibly compelling stats I’m going to share here to help you understand just how important…

RickWyers‘s insight:


91% of people have gone into a store because of an online experience. (Source: Marketing Land)

62% of consumers end up making a purchase in-store after researching it online. (Source: Marketing Land)

72% of consumers trust online reviews as much as personal recommendations. (Source:Search Engine Journal)

78% of consumers say that the posts made by companies on social media influence their purchases. (Source: Forbes)

Consumers are increasingly dismissing traditional advertising as being untrustworthy. In fact, upwards of 75% of consumers don’t accept traditional advertisements as truth (Source: Hubspot).

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