Traditional Marketing is Dead… Long Live the Customer

See on Scoop.itSalesbot.com.au

Traditional marketing is dead. Today’s consumer is empowered. Tell and sell marketing is no longer effective. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: their current customer. Referrals and word of mouth are keys to future growth. This presentation will feature 9 customer-centric marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zanes Cycles and Zappos.

See on www.slideshare.net

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