Dr. Robert Cialdini is the authority on the study of persuasion. His classic book, “Influence” has sold millions of copies and is widely regarded at the go-to text on the subject.
What makes the book so special is it’s not just a collection of academic studies on college students.
Bob went “undercover” to learn the secrets of used car salesmen, marketing professionals, telemarketers, and others who influence in order to survive.
He distilled his findings down to six universal principles of influence which anyone can use in their daily life.
His company, Influence at Work, offers workshops that teach the principles to business professionals. (They’re on Twitter here.)
I spoke with Bob about the six pillars of influence, the ethics of persuasion, and the best way to ask for a raise.
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