Reputation management is a hot topic for companies, especially with social media and the growing importance of review sites and word of mouth referrals from friends and associates.
While consumers do not always need to see 100% positive feedback, dealing with a larger scale reputation issue takes more work; in this case, proactively predicting issues is the best medicine. Even when companies take care to execute best practices, there is always the possibility that there could be one or two upset customers or even a disgruntled employee who can launch an attack online. Everyone knows the old saying “you can’t please all of the people all of the time.” This is especially the case when dealing with a large customer base of people with many different personalities, preferences, and differing expectations.
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