Marketing to Women: Why Do Brands Think Women Only Care About Fashion?

See on Scoop.itSalesbot.com.au

Dear companies that market to women: Stop trying to sell me stuff that has nothing to do with fashion by fashion-washing your ads. I hate this marketing trend! Much in the way that toy companies think little girls will only be interested if it’s pink, brands that sell everything from house paint to yogurt have decided that the only way to market products to women is via association with makeup and clothes. It’s sexist, it’s cynical, and it just doesn’t make sense.

Here are a few of the more egregious examples of this marketing trend I’ve seen in the past year.

See on www.wordstream.com

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