How to leverage conference marketing and exhibition strategy for your brand

See on Scoop.itSalesbot.com.au

There’s more to a exhibition strategy than simply turning up with a pop-up banner, a caffeine-fuelled sales pitch and a big goldfish bowl for collecting business cards. Events can be hard-wearing on people, time and budgets; so consideration of the following issues can help you strategize your way to expo-ROI heaven..

See on www.businesszone.co.uk

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