Is there a potential deal looming that could make a big impact on your business? If so, you might be considering dropping your pricing really low in order to ensure you win that deal. Perhaps the potential customer has given you a target price to hit and you’re not sure if you really should hit it or not. Or, you know the competition is stiff so you’re thinking that you need to take a dive on pricing to have any sort of chance at all. Before you slash your prices, read on for some considerations.
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