It seems like every week I read a new set of statistics about the importance of mobile in a company’s marketing strategy. Two of the most recent stand out. The first, from SteamFeed, included the fact that in the United States, 37 percent of internet usage occurs on mobile devices. The second and more interesting study — about U.S. smartphone users — was sponsored by Google. The Google researchers found that 67 percent of smartphone users in their survey said they are “more likely to buy from a mobile-friendly site.”
So what does this mean for businesses? It means you can no longer ignore mobile! It is here, it is powerful and it is a necessity. Most important: it’s not going away.
Here’s what you need now if you’re ready to go mobile:
See on www.searchenginejournal.com