As The Small Business Authority, we decided to lend a helping hand with this decision as well, outlining the strengths of both to see which is a better fit for your preferred social media platform.
More Personal – If you are into relationship building, Facebook remains the unequivocal leader in social media. While new algorithms preclude your audience from likely seeing all your posts on their feed, you are able to receive and communicate significantly more information, content, and (and arguably personality) with Facebook than Twitter.
Versatility – Facebook’s platform allows for personal profiles, professional profiles, business pages, and fan pages so there is a bit more latitude. While Twitter allows for the same concept, ultimately there is no difference in appearance or functionality. So, if multiple options is important, consider Facebook’s power of choice.
Facebook Ads – Facebook allows businesses to purchase targeted ads to extremely specific demographics. Graph search is Facebook’s newest toy that is incredible for targeting like-minded people (yes, potential clients). The possibilities are admittedly intriguing.
Benefits of Twitter
- Getting started with social media (sterlingedblog.wordpress.com)