Using Your Blog for Reputation Management

 

online-reputation-management

You already know that conversations about business are happening online, all over the place. People can write reviews, comments, complaints, blog posts, articles, post videos, etc. on hundreds of websites all across the internet. But what do you do if you find that your small business is the topic of discussion?

One solid way to help manage what people can read about your company is to join in the discussion.

If you do a search in Google for your company name, and other websites show up in the top 10 search results, you have a challenge and an opportunity. If those results link to positive information about your company, that’s great. But if they link to negative reviews, complaint sites and other reputation killers, there are things you can do to change that.

  1. Create a page on your site specifically for people to send you a complaint. Call it “(Business Name) Complaints” and put a super simple form on the page that doesn’t require the user to enter a bunch of information. Let them come directly to you to do their complaining and be sure to immediately respond, acknowledging that you received their complaint. Then look into what they’re saying and honestly address it. Quickly.
  2. Create a page on your site specifically for people to write reviews of your company. Call it “(Business Name) Customer Reviews” and post them without editing. If there is something negative in the review, publicly address it and encourage the visitor to submit a complaint so you can privately remedy it.

To read 3 more opportunities that your blog can help you maintain your business reputation visit the original article here http://blog.supermedia.com/using-your-blog-for-reputation-management/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s