Navigation is central to the mobile user experience as visitors want to be able to find what they’re looking for or browse your wares with little fuss.
If they have to struggle with confusing menu options and numerous barriers then they’ll become frustrated and jump ship to one of your competitors.
A new report investigating consumer opinions of mobile commerce has found that there is still a perception that the mobile web offers a poor user experience.
More than a third (37%) of respondents in the EPiServer survey agreed that many mobile websites are difficult to navigate, an increase from 32% in 2011.
With this in mind, here are 11 tips for improving mobile web navigation…
- Limit the layers of navigation
- Use nested navigation
- Clarity of options
- Icons vs. lists
- Limit the number of menu options on each page
- Filtered navigation
- Avoid mentioning page numbers
- One-click checkout
- Obey the 44×44 rule
- Prominent site search
- Let visitors use the back button on their phone
You can read this article in full here at http://econsultancy.com/au/blog/62760-11-ways-to-improve-the-navigation-on-your-mobile-site?utm_medium=feeds&utm_source=feedly
- Don’t Make These Mobile Web Mistakes (alleywatch.com)