When a person comes to your site to buy your product or service, or even just to browse through what you offer, he or she usually has several concerns:
- Is this company legit?
- Does it work as advertised?
- Will I get my money’s worth?
- What if I am unhappy with my purchase?
These and others oftentimes prevent a client from buying, or at least delay the decision-making. The good news is that there are a number of simple but proven risk removal techniques that, when implemented correctly, may have an immediate and dramatic effect on your online sales.
# 1. Try before you buy (shareware model)
# 2. Use the freemium model
# 3. Let customers pay only if they like your work
# 4. Guarantee results where others can’t
# 5. Let the client set the price
Read the full article here at http://tweakyourbiz.com/technology/2013/05/13/5-risk-removal-strategies-to-boost-online-sales/