If two businesses sell the same product at the same price, what incentive does the customer have to go with one rather than the other besides random chance? The answer: It all has to do with how the business speaks to the customer. It’s a story told time and again. Businesses have to connect with their customers to establish meaningful relationships.
Now that the Internet’s become a more social climate, people are looking for something other than a pretty picture and some professionally-written text to accompany it. Broadway’s got it right: There’s no business like show business. The Internet is your chance to shine, but you’ve got to do it right.
Today, David Lee King – author of Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections – has a couple of pieces of advice for appealing to your customers in just the right way:
- Be casual and let your inner conversationalist talk. King says to forget everything you learned about formal writing in high school. These things should be reserved for official company papers, not a Facebook post or a tweet. continue reading….
- Enhancing Your Social Media Space (bayintegratedmarketing.wordpress.com)
- Better Social Media Strategy: Show, Don’t Tell (inc.com)