5 Ways To Put A Human Touch To The Online “You”

If two businesses sell the same product at the same price, what incentive does the customer have to go with one rather than the other besides random chance? The answer: It all has to do with how the business speaks to the customer. It’s a story told time and again. Businesses have to connect with their customers to establish meaningful relationships.

Now that the Internet’s become a more social climate, people are looking for something other than a pretty picture and some professionally-written text to accompany it. Broadway’s got it right: There’s no business like show business. The Internet is your chance to shine, but you’ve got to do it right.

Today, David Lee King – author of Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections – has a couple of pieces of advice for appealing to your customers in just the right way:

  • Be casual and let your inner conversationalist talk. King says to forget everything you learned about formal writing in high school. These things should be reserved for official company papers, not a Facebook post or a tweet. continue reading….

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