Facebook Live Marketing Talks: Driving Brand Engagement

Facebook hosts “Live Marketing Talks” to give brands insights into how to build their audience and engage their community. In its most recent talk on September 13, the discussion centered on what brands can do to further drive engagement using Facebook tools, with the most important brand resource tool being News Feed. Here’s a list I’ve compiled of Facebook’s best tips and tricks for using the platform to its utmost potential for brand pages.

Quality Over Quantity

It’s been said before, but it’s not practiced enough – focus on quality over quantity. You don’t want to inundate your fans or even potential followers with loads of content. Rather, determine your best content and push it out through News Feed, the most visible and trafficked tab on Facebook             …. continue reading

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